As a local Thousand Oaks digital marketing firm we get asked this question a lot. Oftentimes people try to cut corners to save time and resources and want to know a “quick fix” to their SEO problems. The truth of the matter is there is no ONE piece that is more important than another but rather the consistency of all the SEO pieces working together cohesively. So, this brings us to what are these “pieces to the puzzle?”
To have a successful SEO campaign you need to have a strategy in place to make sure your website is in line with Google’s latest algorithm and in relationship to the keywords you find most important. This will allow you to have a really great foundation to build on.
The next piece of the puzzle is blogging. Increasing regular content on your website is a very important SEO strategy and tool. However, constantly adding content to your homepage can become confusing to your customers and overwhelming. A blog page is the most natural place to put this content. Try not to overlook your blog.
Next you will want to consider how your social media strategy is functioning. Social media is very much one in the same when it comes to your cohesive SEO strategy. Maintaining a regular presence on the platforms that make the most sense for your business is something you will not want to put on the back burner. You also want to make sure that you include relevant hashtags to help create categories for your business and make the posts searchable.
Finally, you want to make sure that you have regular incoming backlinks to your website. Backlinks help your website earn credibility with Google and it is important that you build credible links regularly.
If you ever need help with one of these puzzle pieces or formulating a cohesive strategy please give our Thousand Oaks digital marketing firm a call at 855-488-3444. We’re always happy to offer free consultations.